Third quarter of 2008 inventory of the Chinese IPTV market-IPTV, Internet TV, Internet video - Broadcasting industry

2008 the third quarter, bringing the Olympic fever IPTV Not only the number of users growing rapidly, and more IPTV provides a full display Arena . 60 minutes times 48 hours back to see video on demand, high definition on-demand, interactive experience, and other functions, so users will not miss any exciting matches, playing all kinds of new ways to bring new and unprecedented experience.

2008 10 months, China's largest ICT research institute consultation? CCID Consulting Co., Ltd. (CCIDConsulting, stock code: HK8235) published data: the third quarter of 2008, IPTV subscribers in China reached 2.054 million, in particular, China Telecom, along with efforts to promote the increasing number of users increased rapidly.

Map 12004-2008 third quarter of IPTV users in China Source: CCID Consulting, 2008,10 To challenge: local radio and television, telecommunications, still need to reconcile the contradictions between

Although in early 2008, "the State Council Development and Reform Commission and other departments forwarded on to encourage Digital TV Industrial Development of Policies "in the clear" to encourage the use of national public broadcasters and radio and television and other communication networks and information networks provide digital television services and value-added telecommunications services. Meanwhile, in line with the state under the premise of the investment and financing policies to support including state-owned telecommunications enterprises, including state capital participation in the digital TV access network construction and TV receiver Digital Transformation. "

However, this was considered an "ice-breaking" move of the State Council, "1 Man" lack of follow-up of specific laws, measures, regulations, policy guidance is difficult to reconcile to rely on local radio and television, telecommunications, the contradiction between, resulting in Jilin , Tianjin, Beijing and other places of the IPTV business promotion is still at a standstill. IPTV ice at the local level, the policy can not be completely broken, for the future development of the market cast a shadow.

Challenge: User begun to take shape, operators profitable exploration into the bottleneck Stimulated by the opportunities the Olympics, and telecom operators around the strong promotion of IPTV users some provinces and cities have begun to take shape. Shanghai Telecom in the "IPTV fun experience" free promotion promotion, the number of users soared to the end of September 2008, the number of users exceeded 60 million; Zhejiang, Guangdong and the same is the use of IPTV and Broadband Bundled or "I e home" means the bundled into the user. On the users, representing an increase of only free IPTV functionality. At present, Shanghai, Jiangsu, Zhejiang, Guangdong, Fujian, Anhui and Heilongjiang regions of IPTV subscribers have more than one hundred thousand. Users to expand the scale has begun to take effect, how to achieve returns to scale is placed in front of the biggest challenges operators.

Foreign IPTV operators to be the major source of charge to end users, while domestic users accustomed to Cable television This is similar to the low consumption level of social welfare, it would be difficult to adapt for high consumption. At present, the domestic telecom operators to develop new IPTV for broadband users and old users to enhance the viscosity of the important measures to maintain and expand broadband users as IPTV indirect investment income. Into the end of 2008, with the increase in the number of IPTV users, and scale, advertisers pay to the business model is worth exploring.

Challenge 3: telecommunications restructuring, China Unicom IPTV experience adjustment A decline in the global fixed-line business, fixed network operators to develop difficult environment, telecoms restructuring of China Telecom and China Unicom to bring new opportunities for all business operations. IPTV integration services as a typical representative, and more operations will be bundled, fully reflects the value of multimedia services bearing platform, their status will get the new upgrade.

Telecommunications in China, IPTV is the Chinese telecom Digital Home An important part of the strategy, China Telecom is the "integrated information service provider" in the strategic transformation of the important starting point. In 2008, China Telecom IPTV's promotion efforts in the chronological and obvious effect. But in China Unicom, since the end of February 2008 the first commercial launch in Dalian AVS -IPTV has been in the IPTV development process, not much sound, the original relatively well there is a lack of regional promotion efforts. Telecom restructuring of China Telecom IPTV services to little effect as the original China Netcom merged into China Unicom, will face a difficult integration and adjustment, IPTV hampered business development process. How to speed up the integration of all business advantage to play in the IPTV business in China Unicom's development in the near future an important issue.

Figure 2 as the third quarter of 2008, China's IPTV subscribers carrier distribution Source: CCID Consulting, 2008,10 Challenge 4: face the financial crisis, turning point of the optimistic years of hard

After low tide and disappointment in 2007, 2008, the IPTV market in the Chinese telecommunications equipment manufacturers and many welcomed the turning point of the promotion, the first three quarters of the incremental nearly 900,000 subscribers. However, the 2008 third quarter, affected by the financial crisis, slowing overall economic growth, investment in telecommunications operators faced with tremendous pressure. To telecom operators in China as the leading IPTV market outlook is not optimistic. Although the inflection point of the user's development ushered in years, but the overall economic environment, adverse IPTV market is expected to become the biggest challenge facing the need. The adverse impact on macroeconomic environment, CCID Consulting is expected: the next few years, IPTV market is still in steady development period, to 2012, China's IPTV subscribers will reach 9.265 million, IPTV development still collapsed.

Figure 3 -2012 2008 IPTV users in China (Communications Industry Research Center of CCID Consulting, Consultant Li Yang)

Source: CCID Consulting, 2008,07

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