China's IPTV standard on Policy Analysis and Operations Management-IPTV, digital TV, Internet TV - HC Network broadcasting industry

Internet The emergence of integrated communications and media industry intensified. Especially the end of last century IPTV Since the emergence of the Internet not only to provide telephone, e-mail and other communications services, also provides Broadcasting , TV, Game And other multimedia services to the basic Internet bubble out of difficulties, the integration into a new stage of business development, to be called after newspaper, radio, television is the "fourth medium." With digital compression and the rapid development of access network technology, the global broadband Network Users rapidly, the demand for broadband Internet users increasingly diversified, personalized multimedia services for communication with the increasingly high demand. In 1999, the British company began offering IPTV services KingstonVideoNetworks, followed by the United States, Italy, France, Canada, Japan, Switzerland, South Korea, Thailand, Singapore and China's Hong Kong and Taiwan have offered IPTV services. The end of 2004, worldwide more than 1 million IPTV users in Hong Kong PCCW's NOW broadband TV offering users more than 300,000, to become the world's largest IPTV provider.

  Internet users in China now has more than 100 million, more than 30 million broadband subscribers, Cable television More than 100 million users. The development of IPTV in China is ripe. SARFT had approved dozens of websites Spread Permit audio-visual programs, computer-receiving terminal; has approved Shanghai SMG Dissemination of audio and video programs through information networks permit to TV, Mobile Such as the receiving terminal. China Telecom Group, China Netcom Group companies have been testing IPTV in some cities. IPTV is a time of media coverage, the industry is the focus of attention on the management policy of IPTV there have been some controversy, and some comrades telecom value-added services that should be regulated in accordance with management, other comrades of the view that television business shall be regulated management.

Of the IPTV value-added telecom businesses shall be in accordance with the standard management, the main reasons are: (1) IPTV to the telecommunications network-based, therefore, is an extension of the telecommunications business. (B) IPTV interactive, with the traditional one-way broadcast television is different. (3) IPTV receiving terminal diversity, not only TV, but also computers, mobile phones end. (D) Ministry of Information Industry [2001] No. 429 document "Telecommunications Regulations," Classification of Telecommunications Services attached to the provisions of one of the Internet Meeting TV, video services business, is value-added telecommunications services.

Does IPTV has its own characteristics, it is the use of broadband IP network to transmit digital audio and video and other multimedia signals to the user terminal, the Internet, television and multimedia communication technology integration of development, audio and video streaming through the high compression coded transmission to the IP network, through Streaming Media Server To provide users with live television, Video on Demand , Internet browsing, video telephony and other interactive multimedia communication services, users can "IP STB + General TV ", computer or mobile phone and other devices to enjoy IPTV services. IPTV is a set of Internet, multimedia, communications, computers and home appliances and other technologies in one of the new technologies, new business, the main features are: audio and video signals digital streaming media technology, transport IP-based, interactive operations, business multimedia. It changed the traditional one-way broadcast television features, and more beneficial to consumers and Operation Operators to interact; but, like traditional TV, it needs editing programs, Make , Storage, transmission, distribution system, and requested broadband access users, therefore, IPTV and more television media properties. For users, they do not care about is the IPTV technology or DTV technology, is a television screen or computer screen or mobile phone screen, they care about is the TV show. Content is the essence of the media. The author recommends

TV IPTV value-added services in accordance with the management, based on the following considerations: First, the practice from the national IPTV, according to media rules in most countries to regulate IPTV. 12 July this year, the European Commission issued new rules audiovisual content views, to be issued to replace the 1989 "EU Television without Frontiers Directive", the new rules only apply to "linear audiovisual services" (content providers can broadcast , schedule the implementation of control programs broadcast time the audience can not intervene to adjust the audio-visual services, including traditional broadcast TV, streaming media broadcast, quasi video-on-demand, etc.), also apply to "non-linear audiovisual services" (audience or user can be selected at any time, audio-visual services, including video on demand, Network TV Etc.). Australia 1999, broadcasting and Internet Services Act gives the Australian Broadcasting Authority terms of Internet content regulation. South Korean government to legislate to make Classification System not only applies to the spread of non-line audio-visual products, but also to the spread of audio-visual content online. China's State Council, "on the issuance of the functions of the State Administration of Radio, Film and Television configuration internal structure and staffing of the notice" (Guo Ban Fa [1998] No. 92) provides that SARFT has "supervision and management of communication to the public through information network audio-visual show "responsibility. SARFT formulated and promulgated the "dissemination of information networks such as the Internet audio-visual program management measures," the requirements imposed on IPTV, administrative licensing, business regulation, etc. requirements. PCCW of Hong Kong companies in China to carry out IPTV services, to apply the Pay TV License. Of course, the U.S. policy of IPTV is still controversy. The second is from the IPTV's

Operate Idea, IPTV is the key to win customers rich content. This business philosophy and communications industry is completely different, communication is the key to win users to provide easily accessible information channels. Launch IPTV, service content to the community Public Public, must maintain the freedom of speech and audio-visual rights and interests of citizens; and carry out communications business, communications content is confidential, secret communications, freedom of communication is the basic rights of citizens.

Three, from IPTV's Competition An environmental, IPTV should participate in market competition as a TV media, should conform to the established set of TV program content rules. If the IPTV value-added telecom services to participate as a competitive television market, will undermine fair competition in the television market, cable television and other traditional produce unfair results.

In short, IPTV is indeed to change the characteristics of traditional TV, so people on the TV has a new feel. Although IPTV is still there is this or that issue, but as the number of

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